06.04.2018 | 
Society
CLOTHING AS A PROPAGANDA TOOL: RESULTS OF GENDER RESEARCH SUBMITTED AT YSU
CLOTHING AS A PROPAGANDA TOOL: RESULTS OF GENDER RESEARCH SUBMITTED AT YSU
Today, YSU Center for Gender Studies and Leadership organized a research on the theme "Clothes as a woman's image and a means of deconstruction in late Soviet times" by ethnographer, cultural anthropologist Lilit Manukyan.

Within the topic Lilit Manukyan spoke about the research work she has been able to do as a starting point for the interpretation of the dress of the Soviet woman.

In order to conduct the study, the speaker touched upon "Armenian Woman" and "Hedgehogs" newspapers, Alexander Aharonyan's "Behavioral Culture" book, as well as spoke about the young people who at that time enjoyed their youth and now represent the elder generation.

It is no coincidence that the study mainly focuses on the reality of the 60-70s of the Soviet years. This was exactly the time when news and changes were alongside official propaganda and state coercion. Clothes became visible part of these changes.

The role of the woman in the Soviet society was also defined in the dress. The image of a Soviet woman, who is a scientist, a worker, and a stronghold of communist ideology, became more complete with almost the same factory-like fabric. In fact, clothes also became part of state propaganda.

It was almost impossible to separate clothes from the Soviet Union and to have an idea of one's personality, as everyone, according to the state propaganda, should be identical in terms of dress or mentality.

Other news
OFFICIAL EVENTS DEDICATED TO 100TH ANNIVERSARY OF YSU
The program of official events dedicated to the 100th anniversary of YSU foundation will start on September 23.
"THE IDENTITY OF THE EMIRATES AND ITS SOCIAL AND HISTORICAL ROOTS. UAE HISTORY AND POLITICS ". HAMAD BEN SARAY AT YSU
Lecturer at the Faculty of Social Sciences UAE Hamad Ben Saray delivers lecture at Yerevan State University.
Contacts

Center for Gender and Leadership Studies
Tel: +37460710390
Extension: 2390
E-mail: cgls@ysu.am
Address: #1 Alex Manoogian, 0025, Yerevan State University, Faculty of Radio physics, room 436
Yerevan, Armenia


This website is made possible by the generous support of the American People through the United States Agency for International Development (USAID). The contents of this website are the sole responsibility of the authors and do not necessarily reflect the views of USAID or the United States Government.