It was organized by YSU Alumni and Career Centre in cooperation with the Centre for Leadership and Gender Studies. The seminar was conducted by “MALKHASYAN CONSULTING» LLC development projects manager Narek Manaseryan, who welcomed the participants and thanked them for the presence and presented the three-day workshop’s agenda.
On the first day of the workshop the trainer spoke about the prerequisites for starting a business, focusing on the starting a business without an initial capital.
“Starting a business without the initial capital is a myth at first sight, but actually it is not. Most of the successful entrepreneurs have started their business with minimal investment or without and later achieved great success,” - said Narek Manaseryan.
He said that several prerequisites are required to start a business – a goal, interesting and innovative idea, initiative, hard work and persistent efforts. The trainer presented the four principal ways to start a business - without significant investments, with very little investment, without investment, however, having at disposal a very good and innovative idea, to start a networking business, and if there is no idea to work and become the best in the industry, without which it can not be. 19 questions were discussed, which should be responded by every businessman.
On the second day of the seminar, the expert spoke about the business plan and presented in details the 7 basic rules how to make it. Business plan is a creative document or guide that describes the idea of the project, business processes and their implementation mechanisms for achieving the objectives specified in the document.
The SWOT analysis is also very important tool (Strengths, Weaknesses, Opportunities, Threats) which shows if the business is viable and realistic.
Business plan includes an introduction (review), description of goods and services, market analysis and marketing strategy, production planning, organizational structure, finances, expected results and prospects.
“Overall, the business plan should answer two basic questions: what revenue the investors will have, and the likelihood and the extent of the loss of the invested capital,” - said Narek Manaseryan.
On the last day of the seminar the participants hosted the founder president of the organizations “MALKHASYAN & partners” (Language Center) and “MALKHASYAN CONSULTING” (banking career development center) Arman Malkhasyan, who is also the member of commission of the Association of Banks. He spoke about the services and policy of these organizations - always to offer something that is not available in the Armenian market. “This is our main key to achieve success. One should always have unique approaches and suggest such things which are in demand,” - said Arman Malkhasyan.
At the end of the seminar Deputy Director of YSU Alumni and Career Centre Karine Nazaryan handed over certificates to all participants.