The research was conducted by YSU Centre for Gender and Leadership Studies with the support of the USAID. The target was the most popular Armenian TV channels. It was based on the analysis of quantitative and qualitative data.
According to the organizers, the women’s image and the existing gender stereotypes on the TV is a very important research subject.
The speaker was Lilit Shakaryan, who in addition to being a PhD student at YSU Faculty of Sociology, delivers lectures at the Chair of Social Work and Social Technologies.
“70% of journalists are men (directors, sound directors, editors, producers, operators, computer designers, etc.). Only 30% of journalists are women (clothing designers, make-up artists, administrators, script writers),” - said Lilit Shakaryan.
She added that the results of the research show that discriminatory attitudes towards women on the Armenian TV channels are a serious obstacle for them.
Beginning with September of 2015 Lilit Shakaryan will teach a new master’s program "Women, Leadership and Development".