The master class was delivered by the founding director of “Morgan Consulting” SCJC Diana Avetyan.
During the lecture the speaker referred to the definitions and aims of marketing and familiarized the students with the famous advertising campaigns at the world market.
“The only goal of marketing is to sell”, said the speaker, “if there are no sales the direction should be changed”.
D. Avetyan presented the students the Three “M”s of the marketing: the ideal Market, its Message and the Media (the means the message reaches its target).
According to the speaker, the marketing travel can be divided into the following stages: recognize, like, trust and buy.