Marketing

The program consists of general, professional and elective courses. Professional compulsory and optional courses are of applied importance and focus, are related to current marketing problems, challenges and forecasting of industry changes, developing marketing strategies, conducting research and market analysis, mastering digital marketing tools.

Admission requirements

The program is designed for undergraduate graduates (of various specialties), marketers and entrepreneurs who want to develop the professional qualities of a marketer.

The aim of the program

The purpose of the educational program is to prepare competitive marketing specialists who meet the requirements of local and international markets, to give students theoretical knowledge and practical skills to solve various marketing tasks in organizations, to provide skills in methods, models and tools for conducting marketing analytics and research, to professionally train them in digital marketing (Digital Marketing), social media marketing (SMM), customer relationship management (CRM) in organizations., specialists in the implementation of public relations and communications (PR) technologies and the performance of managerial functions, teaching students the skills of developing marketing strategies, evaluating the marketing capabilities of organizations, developing advertising policies, evaluating the effectiveness of marketing activities.

Advantages

Upon completion of the program, the student will be able to evaluate the effectiveness of the organization's marketing activities, implement a set of tools for organizing and managing marketing activities (SMM) in social networks, apply digital marketing tools in the processes of product and service development, advertising, promotion and branding, implement a customer relationship management system (CRM), master development skills of marketing strategies of the organization, master the methodology and set of tools for market research and master the methods of managing consumer behavior.

Career opportunities

The graduate can continue his studies at the next level of education in the field of social sciences and humanities.

During the final year, students undergo a two-month professional internship in specialized marketing organizations, as well as in marketing departments of organizations in various sectors of the economy.