Fourth year students of the "Service" educational program at YSU Faculty of Geography and Geology, under the guidance of lecturer Irina Sahakyan, presented the faculty's promotional program. The program is aimed at advertising and publicizing the event titled "90 Years of Excellence", dedicated to the 90th anniversary of the Faculty of Geography and Geology.
As part of the program, two marketing communication tools—advertising and public relations (PR)—were utilized. The current market position of the faculty was clarified, and the necessary steps for its further promotion were outlined. At the end of the program, the primary advertising formula, the target audience, and types of advertising were selected.
Head of Service Chair Seyran Suvaryan emphasized the importance of such events in providing practical value to the students' applied learning activities.
