A professional symposium titled "Marketing Communication and Business Discourse: Perspectives and Challenges" will take place on April 10-11 of this year at ISTC Foundation hall, located in the building of YSU Faculty of European Languages and Communication.
Organized by the English Chair of Cross-Cultural Communication at YSU, the symposium will bring together leading experts, scholars, professionals, and alumni from the field of marketing communication, as well as graduate students, to combine theoretical knowledge, practical experience, and innovative approaches.
The event will feature a panel discussion on "How is AI Changing Our Lives?", during which industry leaders will present the impact of artificial intelligence on our daily lives, professional fields, and the global market, exploring the opportunities and challenges it presents.
An important part of the symposium will be a practical workshop-discussion (simulation game), designed to deepen participants' skills in business communication, negotiation, decision-making, and teamwork. Based on real business scenarios, this interactive format will provide professionals with the opportunity to apply their knowledge and skills in a practical environment, sharing their expertise in professional and intercultural communication.
