Marketing

The duration: 1.5 years (full-time educational form)

Granted qualification: Master of Management

Admission requirements

The admission for the 2023/2024 academic year will be performed by the requirements of the "YSU Master's degree (full-time and part-time) admission procedure".

Details can be found in the "Admission" section.

The aim of the program

The program aims to prepare competitive specialists who will apply their academic and practical knowledge in both local and international organizations. Taking into account the ever-increasing demand for marketing specialists in the labor market, as well as the modern challenge of training qualified specialists, subject programs are constantly being improved.

Advantages

Market research methods, strategic marketing, digital marketing, consumer behavior management, profiling, neuromarketing, social media marketing (SMM), customer relationship management (CRM), and other courses are studied within the framework of the program.

The teaching staff includes both academically experienced (candidates of sciences, associate professors, doctors, professors), as well as invited narrow field specialists: founders, managers of marketing organizations, and heads of marketing departments of large organizations.

Professional mastery and extracurricular classes are organized for students during their studies. In the final year, students undergo a 2-month professional internship in marketing organizations or marketing departments of large organizations.

Career opportunities

Having gained a wealth of both academic knowledge and practical skills during their studies, students, as qualified professionals, receive a job offer both during their studies and internships and after obtaining a Master's degree.

Graduates can work as marketing organization, marketing department, product, brand, sales, and PR managers, as well as market development specialists, merchandisers, etc.