Type:
Master
Speciality:
041401.01.7 - Marketing
Specialisation:
041401.01.7 - Marketing
Qualification awarded:
Master’s degree in Management
Programme academic year:
2024/2025
Mode of study:
Full time
Language of study:
Հայերեն
1. Admission criteria/requirements
The applicants should have a Bachelor’s degree or equivalent.
The admission of applicants with Bachelor's degrees or equivalent qualifications in the given specialty is based on the results of the progress shown during the previous studies.
The admission of applicants with Bachelor's degrees or equivalent qualifications in other specialties is based on the results of the exams.
The admission is carried out according to the YSU’s Master’s degree admission regulations.
The admission of applicants with Bachelor's degrees or equivalent qualifications in the given specialty is based on the results of the progress shown during the previous studies.
The admission of applicants with Bachelor's degrees or equivalent qualifications in other specialties is based on the results of the exams.
The admission is carried out according to the YSU’s Master’s degree admission regulations.
2. Programme Objectives
The program aims to impart knowledge and skills to students that will enable them to carry out marketing analysis and research, develop marketing concepts and strategies, using various psychological techniques and technologies to implement marketing campaigns.
3. Educational outcomes of the programme
Upon completion of the course, the student will be able to:
- present scientific and practical approaches to the organization and management of the organization's marketing activities
- present the methodology and tools for organizing and implementing market research and marketing research
- describe the methodological approaches, features, and problems of organizing the marketing communication complex and managing the communication process
- use psychological tricks to influence consumers
- present product or service promotion forms and tools
- identify consumer behavior modeling methods
- present the psychological features of the organization's relationships with customers, partners, and employees
- present the scientific and practical aspects of the organization's marketing activities
- Professional knowledge and understanding
- participate in the development and implementation of marketing and market strategies of the organization
- organize and manage the organization's marketing communications complex and communication process
- organize the promotion of the product (service) released by the organization in different markets, using also psychological technologies
- plan and manage customer and public relations activities, as well as the organization's branding process
- implement a toolkit for organizing and managing marketing activities on social networks and other digital platforms
- develop and implement advertising campaigns using various psychological tools
- manage the activities of the organization's marketing service
- use various sources of information (Internet resources, electronic libraries, scientific articles, and reports)
- analyze existing problems and estimate the resources needed to solve them
- effectively plan and manage resources
- prepare reports, present research results, conduct scientific debates
4. Assessment methods
The assessment includes the following components:
1. assessment of mastery of subsections of the course during the semester (2 mid-term exams),
2. mid-term check-ups of individual topics of the course during the semester,
3. verification and evaluation of the implementation and assimilation of individual tasks provided by the program during the semester (individual work),
4. evaluation of the performance of individual and/or group research provided by the program during the semester (research replaces any of the mid-term exams),
5. assessment of participation in the course,
6. final assessment of the entire course in the exam period, which implies an assessment of the level of achievement of learning outcomes defined for the course.
According to the evaluation form, the courses are divided into 4 groups:
1. with final assessment,
2. without final assessment,
3. without mid-term exam evaluation,
4. check-ups.
1. assessment of mastery of subsections of the course during the semester (2 mid-term exams),
2. mid-term check-ups of individual topics of the course during the semester,
3. verification and evaluation of the implementation and assimilation of individual tasks provided by the program during the semester (individual work),
4. evaluation of the performance of individual and/or group research provided by the program during the semester (research replaces any of the mid-term exams),
5. assessment of participation in the course,
6. final assessment of the entire course in the exam period, which implies an assessment of the level of achievement of learning outcomes defined for the course.
According to the evaluation form, the courses are divided into 4 groups:
1. with final assessment,
2. without final assessment,
3. without mid-term exam evaluation,
4. check-ups.
5. Graduates future career opportunities
Graduates of the "Marketing" educational program can work in high-level management positions in specialized organizations, and low, middle, and high-level positions in non-specialized organizations. Currently, the career opportunities of "Marketing" specialists are determined by the following trends:
· problems with the promotion and branding of innovative as well as existing products and services, market segmentation, consumer targeting,
· continuous changes in the external environment force organizations to pay more attention to the problems of sports preferences, consumer behavior prediction, and modeling.
Marketing is relevant and important in any sector of the economy, from agriculture and industry to commerce and finance.
Graduates of the program can also continue their studies in the Postgraduate studies of the YSU Faculty of Economics and Management.
· problems with the promotion and branding of innovative as well as existing products and services, market segmentation, consumer targeting,
· continuous changes in the external environment force organizations to pay more attention to the problems of sports preferences, consumer behavior prediction, and modeling.
Marketing is relevant and important in any sector of the economy, from agriculture and industry to commerce and finance.
Graduates of the program can also continue their studies in the Postgraduate studies of the YSU Faculty of Economics and Management.
6. Resources and forms to support learning
Computer classrooms equipped with modern appliances and software, as well as electronic resources are used during studies.
7. Educational standards or programme benchmarks used for programme development
State general standard of higher professional education (Government decision N 449-Ն of April 14, 2005)
· RA national framework of educational qualifications (Government decision N 714-Ն of July 7, 2016)
· The framework of qualifications for the European Higher Education Area, 2010
· RA national framework of educational qualifications (Government decision N 714-Ն of July 7, 2016)
· The framework of qualifications for the European Higher Education Area, 2010
8. Requirements for the academic staff
1. General abilities Teaching/pedagogical
· skill in making a coursework program (calendar plan),
· knowledge of interactive teaching methods, and ability to use active learning techniques. Research
· ability to work with various scientific sources, as well as to use Internet information resources,
· ability to conduct various types of research and analyze their results,
· ability to lead a research group.
Communication skills
· ability to communicate orally with the audience,
· ability to present research results in writing,
· knowledge of at least one foreign language (at least B1 level of English).
ICT application
· basic computer skills (fluent command of MS Word, MS Excel, MS PowerPoint package),
· ability to use modern social platforms,
· skills to prepare and present presentations (pptx, prezi, canva, etc.).
Other abilities
· knowledge of professional ethics and legal norms regulating public relations,
· ability to estimate necessary resources and effectively implement programs,
· ability to plan and manage time resources.
2. Professional Abilities
· ability to transfer the knowledge and skills presented in the course description to students,
· ability to conduct professional research,
· ability to develop and present economic strategies, plan and implement projects,
· ability to work with the most popular professional computer packages,
· ability to use various reports and ability to perform professional analysis based on them,
· ability to present oral and written opinions on issues related to the professional field,
· ability to present issues related to the professional field, their management, organization, and financing.
3. General requirements
Academic activity
· academic degree in Social sciences, or, in some cases, a Master's degree obtained at a foreign university in a given or related specialty,
· availability of at least 2 scientific and/or methodological publications in the last 5 years,
· at least 2 participations in conferences and/or workshops in the last 5 years or at least 3 years of experience in practical work relevant to the taught subject.
Pedagogical experience
· at least 3 years of experience in teaching professional courses and/or conducting trainings (except teaching post-graduate students as an intern),
· participation in local or international trainings and/or professional qualification improvement courses during the last 5 years (except teaching post-graduate students as an intern),
Other requirements
· teaching portfolio: availability of online materials for at least 1/3 of the subjects taught,
· the average of grades obtained from the student survey results: at least 3.5 (for teaching professors).
· skill in making a coursework program (calendar plan),
· knowledge of interactive teaching methods, and ability to use active learning techniques. Research
· ability to work with various scientific sources, as well as to use Internet information resources,
· ability to conduct various types of research and analyze their results,
· ability to lead a research group.
Communication skills
· ability to communicate orally with the audience,
· ability to present research results in writing,
· knowledge of at least one foreign language (at least B1 level of English).
ICT application
· basic computer skills (fluent command of MS Word, MS Excel, MS PowerPoint package),
· ability to use modern social platforms,
· skills to prepare and present presentations (pptx, prezi, canva, etc.).
Other abilities
· knowledge of professional ethics and legal norms regulating public relations,
· ability to estimate necessary resources and effectively implement programs,
· ability to plan and manage time resources.
2. Professional Abilities
· ability to transfer the knowledge and skills presented in the course description to students,
· ability to conduct professional research,
· ability to develop and present economic strategies, plan and implement projects,
· ability to work with the most popular professional computer packages,
· ability to use various reports and ability to perform professional analysis based on them,
· ability to present oral and written opinions on issues related to the professional field,
· ability to present issues related to the professional field, their management, organization, and financing.
3. General requirements
Academic activity
· academic degree in Social sciences, or, in some cases, a Master's degree obtained at a foreign university in a given or related specialty,
· availability of at least 2 scientific and/or methodological publications in the last 5 years,
· at least 2 participations in conferences and/or workshops in the last 5 years or at least 3 years of experience in practical work relevant to the taught subject.
Pedagogical experience
· at least 3 years of experience in teaching professional courses and/or conducting trainings (except teaching post-graduate students as an intern),
· participation in local or international trainings and/or professional qualification improvement courses during the last 5 years (except teaching post-graduate students as an intern),
Other requirements
· teaching portfolio: availability of online materials for at least 1/3 of the subjects taught,
· the average of grades obtained from the student survey results: at least 3.5 (for teaching professors).
9. Additional information about the programme
The program is organized according to the requirements of employers and prepares competitive specialists. Partnerships are formed with various marketing organizations, where students undergo internships.
