December 05, 2022 | 16:21
Education
Science
"THE ROLE OF DIGITAL MARKETING IN BUSINESS" MASTER CLASS IN YSU
At the YSU Faculty of Economics and Management, a master class was held at the initiative of the Chair of Management and Business and "SSB Academy", the main goal of which was to provide students with practical knowledge and skills.
The master class was aimed at combining practical and theoretical knowledge. In this direction, the chair of Management and Business regularly organizes meetings with representatives of the business sector and skilled professionals. These events give students the opportunity to be acquainted with the description of the situation in various organizations, as well as to find constructive solutions.
The speaker of the meeting was the founding director of "SSB Academy" Taron Papikyan, who introduced the marketing system to the students as a value-creating chain of business.
The speaker touched on the importance of marketing analysis and research, presented the traditional and modern toolkits of marketing communication channels, focusing mostly on the observation of digital marketing tools.
According to Papikyan, on the way to becoming a competitive specialist, it is important to have a business vision and imagine the organization's activities in a systematic approach.
It should be noted that the final year undergraduate students of the "Finance" and "Management" specialties of the Faculty of Economics and Management participated in the master class.
