December 18, 2018 | 15:32
MASTER CLASS FOR ECONOMISTS
On the initiative of the Chair of Management and Business of the Faculty of Economics and management of YSU the senior students of the baccalaureate got the possibility to take part in the master class on the theme “Working out of marketing strategies with small budgets”.
The master class was delivered by the founding director of “Morgan Consulting” SCJC Diana Avetyan.
During the lecture the speaker referred to the definitions and aims of marketing and familiarized the students with the famous advertising campaigns at the world market.
“The only goal of marketing is to sell”, said the speaker, “if there are no sales the direction should be changed”.
D. Avetyan presented the students the Three “M”s of the marketing: the ideal Market, its Message and the Media (the means the message reaches its target).
According to the speaker, the marketing travel can be divided into the following stages: recognize, like, trust and buy.
